Cursed with options. Blessed with options.
When it comes to making a decision about a product or service, we are generally accustomed to having all of the available options at our finger tips before we make our selection. We can access the Google search engine or go directly to Amazon. We enter the name of the item we want to buy and are presented a nearly exhaustive list of options. We can shuffle the list according to price, color, category, reviews, etc. Once we have narrowed the list down to our top choices, we